Wednesday, October 5, 2022
HomeNightlifeStella Artois and Roy Choi Collaborate for Frites Artois Pop-Up in Miami

Stella Artois and Roy Choi Collaborate for Frites Artois Pop-Up in Miami



A beer-and-French-fries pop-up is coming to Miami by means of Stella Artois and celeb chef Roy Choi.

This match made in foodie heaven is supposed to have a good time Stella’s Belgian heritage whereas concurrently highlighting the beloved duo of beer and fries — AKA pommes frites — in cities across the US.

The primary Frites Artois launched in 2021 in Bogotá, Colombia, as a part of Stella Artois’ world advertising programming. It has since traveled to a number of international locations earlier than arriving stateside.

Developed in collaboration with Los Angeles-based chef Roy Choi, Frites Artois has grown right into a collection of immersive occasions.

“After we had been excited about convey this system to the USA, we knew we wished one thing to indicate followers that any second can change into a second price savoring with a number of easy, small high quality upgrades,” Stella Artois’ head of US advertising Lauren Denowitz tells New Occasions.

On Friday, April 22, Stella Artois will open the primary stateside Frites Artois expertise in Miami’s Wynwood neighborhood, at 2534 N. Miami Ave. For a restricted time, diners can go to the pop-up’s non permanent restaurant area, which has been remodeled to evoke the model’s “Life Artois” marketing campaign.

The all-outdoor eating space will middle on a custom-designed Airstream trailer, an open-air bar, and a pop-up retail store the place friends can take pictures whereas eating in a lounge space or at picnic tables.

Bringing the Belgian fries: Los Angeles-based chef, tv host, and best-selling creator Roy Choi.

“I like French fries, and whereas it’s a seemingly easy factor, it’s fairly the actual factor to get proper,” Choi says. “I’ll be placing my contact on it, making these small fries change into an enormous cone of pommes frites.”

Choi may also put together a mojo pork-inspired dish to pair with Stella’s traditional choices together with its flagship blonde pilsner, Stella Artois Solstice lager, Stella Artois Cidre, and its non-alcoholic providing, Stella Artois Liberte. Visitors may also have the chance to create customizable beer cocktails.

Taking inspiration from Miami tradition and flavors, Stella Artois has additionally teamed up with Finka Desk & Faucet chef Eileen Andrade to create a singular program of artwork, music, and trend to accompany the foods and drinks.

Artois’ Denowitz says Miami was the proper metropolis to kick off this system within the US.

“Not solely is Miami considered one of our prime markets, however the metropolis is stuffed with a lot tradition — and so many scrumptious flavors — all of that are integral to this program,” she says.

Tickets for Frites Artois Miami’s April 17 opening evening are bought out, however the pop-up will open to the general public each Friday via Sunday from April 22 via Could 8. A one-day pop-up will happen on Saturday, April 23, in the course of the Las Olas Meals & Wine Pageant. These thinking about attending can RSVP to StellaArtois.com/Frites.

After the Miami pop-up closes, Stella’s roving expertise will transfer on to stops in Atlanta, Chicago, Los Angeles, New York, Philadelphia, Las Vegas, and Washington, D.C.

Frites Artois. 2534 N. Miami Ave., Miami; stellaartois.com. Open April 22 via Could 8, Friday and Saturday 4 to 11:30 p.m. and Sunday 4 to 9 p.m.



RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments